Redoxon Kids
Immuno Quest
The Client
Bayer (South East Asia)
The Brief
Healthy. Smart. Parents want the best for their children.
Get parents to switch and upgrade from competitors. Educate about product benefits of three key natural ingredients all supporting immune health and cognitive development.
The Result
Over one week
3,000 cups
we gave out more than 3,000 cups of Redoxon Immunosmarty Oral Liquid sample.
The Work
Adventure. Fun. Discovery. Embark on the Redoxon Kids Immuno Quest. Three fun and simple activities. Combining the best of three worlds. And the three product pillars.
In Quiz Whiz, kids found hints on elderberry-shaped cards in the Garden of Growing Joys. In Word Champ, kids formed as many words as they can with ‘Redoxon’. In Spot Rexy, kids found Rexy hidden in a crowd of viruses and bacteria.
The completed Growing with Rexy crossword puzzle entitled kids to a draw a gift in the Box of Possibilities. A photo wall, art corner and sampling station rounded off the brand experience.
Happy and healthy children, happier and healthier parents.
