EYLEA® 8mg
Campaign
The Client
Bayer (South East Asia)
The Brief
EYLEA treats retinal diseases associated with aging and diabetes. A higher dosage means fewer doctor visits, better quality of life.
Convey more with less at launch. All eyes on the booth at Asia-Pacific Vitreo-Retina Society (APVRS) Congress.
The Work
For EYLEA, less is more. So, we created a lenticular backdrop for the launch. One side the key visual. The other side the campaign tagline. Simple, relevant and impactful.
The congress booth turned heads. The eye-catching centrepiece, Tree of Memories, inspired by the iconic Supertrees at Gardens by the Bay, lets attendees share what sustained vision meant to them on an adjacent LED screen.
The overall booth experience put attendees in the shoes of patients benefitting from an improved quality of life, seeing from the patients’ perspectives as they create memories with their families on vacations around the world.
